Copyright © 2009-2024 All rights reserved. Matthew Koulas.
Fractional SEO Lead
Available as a part-time SEO Director, SEO Lead, or SEO Manager to operate as the missing puzzle piece for your online marketing efforts
Former Clients
Brands I've Worked With
Background
About Matt Koulas
I've got 15+ years of experience in search marketing, have started 3 companies, and am currently actively mentoring 1 junior marketer
- Peoplelytics
Founder
2023 - Present
SaaS product in the HR/employee engagement space - WMM Growth
Founder & Consultant
2019 - Present
Search marketing & analytics consulting offering - GoTo (fmr LogMeIn)
Head of Global SEO
2017 - 2019
Led global SEO efforts for 14 products with a team of 8
Joined via acquisition of Citrix Online - Citrix (Online)
Search Marketing Manager
2015 - 2017
Led global SEO efforts for 5 products with a team of 5
Joined via acquisition of Grasshopper - Grasshopper
Search Marketing Manager
2012 - 2015
Led SEO, PPC, Content, Newsletter efforts - BuyerZone
SEO Intern > SEO Associate > SEO Manager
2009 - 2012
- SEO - Strategy, growth projections, program roadmaps, keyword research, content strategy, backlink acquisition programs, technical optimization, site audits, on-site optimization
- PPC - Alignment with SEO, campaign setup, campaign optimization, startup PPC campaigns, global PPC campaigns, campaign cost optimization
- Analytics - Google Analytics 4, Google Universal Analytics, dashboard creation, dashboard optimzation, Tableau, monthly reporting, actionable report insights, Google Tag Manager
- Product - Product research, product roadmaps, product specs, product feature mapping, UX research
- Management - Team creation, team building, hiring, cross-functional team design, agile team structures, DISC analysis programs, communication style workshops with teams
- Entrepreneurship - Market research, audience research, product research, competitive analysis, product-market-fit, business plans, brand development, branding guidelines
- Bachelors of Science
Johnson & Wales University
Providence, RI
2004 - 2008
Current Services
Services I Offer
These are my current service offerings.
SEO Advisor
Assisting companies of all sizes with monthly or quarterly strategic guidance
SEO Strategy & Roadmap
Building a complete SEO roadmap and project plan for a company to follow with internal resources (self-managed)
SEO Career Coach & Mentoring
Monthly guidance and support to help SEO professionals reach their career goals and realize greater success in their roles
SEO Site Audits
Website audit of technical SEO items, on-page items, and content with prioritized items to address
Lite SEO Programs
Limited scope programs focusing on 1-2 areas of SEO, usually for clients with modest budgets or very specific needs
Full SEO Programs
Complete SEO programs covering all or most aspects of SEO to fully manage SEO for a company or act as an internal team member
Analytics Dashboards
Creating custom dashboards with blended data sources to help tell clear stories
Standard Rates
Current Pricing
Here is current pricing for some of my offerings. Projects and monthly recurring engagements are priced separately based on the scope of work.
SEO Hourly Consulting
$135
Per Hour
- Research
- Planning
- Competitive Audits
- Strategy
- Execution
- Feedback on Plans
- and More
SEO Mentorship
$110
Per Month
- 1-2 Calls per Month
- Career Guidance
- Project Guidance
- Feedback
- Industry Connections
Company SEO Advising
$2,000
Per Month
- Program Strategy
- Team Creation Strategy
- Roadmap Feedback
- High Level Guidance
- Team Evaluation
- Agency Evaluation
Examples of Work
My Latest Projects
These are samples of projects I've worked on with clients in the past, this space will evolve over time and may not be up to date.
In Their Own Words
Testimonials
Feedback from former clients, colleagues, and employees
Matt is an SEO genius. He can build large scale high-level strategies and also dive into little details to ensure the tactical execution is optimal. He puts in the thought and effort to understand the business goals and then provides the strategy and execution to create exceptional results. His insights come from his deep understanding of Google's algorithms, years of experience in implementing best practices as well as his own proprietary techniques that come together to create the magic of rankings.
Sameer Bhatia
Founder, ProProfs
Having worked with Matt for a number of years I would class him as a true online marketing expert. Matt's an impressive individual and is always completely focused and passionate about his work. Matt is a true professional and is always looking to make sense of the data, Matt was able to draw some amazing analytical insights. He has great design, content and technical skills making him a genuine search marketing expert.
Dave Reynolds
Head of Product and Strategy, AMS
Matt is a creative, detailed, and aggressive marketing professional who isn't afraid to push the line and who keeps the focus on results. Working with Matt (as an agency partner), I quickly came to expect him to ask the difficult and on-point questions that get to the heart of an idea or project. He is eager to explore creative solutions and out-of-the-box campaigns while focusing on the messaging and metrics that matter the most.
Nate Dame
Founder, Profound Strategy
Matt can tackle any project or challenge handed to him as his skill set is large including technical, analytical and managerial knowledge. He will make your company money, guaranteed. To round it off, his personality makes him awesome to work with!
Karen Lawes
Owner, Burst Marketing
Matt is the ideal coworker to work with and even more ideal manager to work under. In the two years he managed me, I received nothing but respect, support and lessons I'll take with me not only in my career but also in life.
The greatest lessons I learned, however, were not the ones he tried to teach me; more importantly, the ones I learned from watching him. He is a great role model and the epitome of what it means to be a hardworking employee.
Sylvia Daly
Marketing Colleague
Matt and I have worked together on my web site, my SEO and marketing generally and he has excelled in each of these areas. He is able to communicate and listen above all so that he can understand what I do and why and who my potential clients would be. His work with me has already begun to reap benefits.
Jeff Newman
Founder, Jeffrey Newman Law